The “Plex Phenomenon” has swept the global hair care industry, resulting in myriad products focused on bond multiplying or re-bonding. Active Concepts has taken a proactive approach toward the latest technology that protects the hair, shifting the focus to protect the hair shaft through “ProBonding.” According to the company, the ProCutiGen technology is a scientific breakthrough that is slated to shake the foundations of how we consider preventative hair care—repair beyond the bond. The ProC...